Nöz is a fictional sunscreen brand developed for the E-commerce Marketing track of The Global Career Accelerator program. Nöz is where fashion meets sustainability. The brands goal is to remain eco-friendly while being bold and fashionable.
Objectives
The NOZ website launch project was designed to create a user-centric, visually compelling, and highly
optimized eCommerce experience for NOZ. Create a site as well as marketing material that would not only bring customers down the conversion funnel but have the customers connect with the brand’s personality and goals.
Key Elements
With WordPress block patterns, content creators are empowered to focus on what truly matters – storytelling.
- Brand Visuals: Using fashion-forward imagery with intentional layout positioning, custom overlays, and photo editing to fulfill the brand’s aesthetic goals.
- Tailoring to a Customer Persona: Using a persona to narrow down the tone, imagery, and tactics should be used when creating the website and marketing materials.
- Search Engine Optimization (SEO): Using key words to optimize the brands ranking and visibility in the search rankings.
- Conversion Funnel: A crucial part in making decisions while designing the website. Using strong CTAs and appealing images hook customers and gain attention right from the start.
